In 1946, Gaston Lapierre started a small bicycle business in Dijon, France (Côte-d’Or – Burgundy), quickly finding success in an industry that was experiencing rapid growth. Once old enough, Gaston’s son Jacky joined the family business and took over management responsibility in 1960.
LEADERSHIP IN MTB
In the middle of the 80s, by being one of the few European companies to anticipate the MTB phenomenon, Lapierre quickly positioned itself as a leader of this market. Lapierre has since sponsored several competitive MTB teams who have won titles at all levels since the start of sponsoring activities in 1988.
During the 90’s the third generation of the Lapierre family stepped in and took over management responsibilities, Giles Lapierre. From this, the company would experience consistent and unprecedented growth.
After solidifying Lapierre’s MTB image through competition and technology, Gilles Lapierre decided to try the same adventure with road bikes. This activity has always been an important aspect of the company culture, and a solid and ambitious marketing strategy was put in place in order for Lapierre to achieve the same status as in mountain biking.
THE X-CONTROL REVOLUTION
2001, was a key year for Lapierre. After years of research and development, Lapierre introduced an innovative full-suspension mountain bike, the X-Control, equipped with the patented FPS rear suspension system.
Riders were now able to find an ideal combination of efficiency and comfort in one bike. The same year, Jérôme Chiotti went on to win the French MTB Championship on his X-Control, the first rider ever to win on a full-suspension bike.
THE HIGHEST LEVELS OF ROAD AND MOUNTAIN BIKES
In 2002, Lapierre took a huge stride in its road racing activities by signing with the professional team Française des Jeux (FDJ). Lapierre could now be seen in Elite competitions, including the prestigious Tour de France. Results were seen very quickly, and Lapierre won the French national championship with FDJ rider Nicolas Vogondy and Bradley Mc Gee became the individual pursuit world champion.
During the 2003 season, Lapierre decided to extend its field of activities. After signing a 3-year contract with 10X DH World Champion Nicolas Vouilloz, a collection of Freeride and DH bikes was created to complete the existing mountain bike range.
Lapierre also introduced its all-new lightweight carbon technology, LP 0.9C. With this breakthrough development, a road frame was introduced that weighed only 900 grams. As if to reinforce the technological advancements of the company, the results of Lapierre’s athletes continued to be impressive in all disciplines. The Française des Jeux was the only team to win all four jerseys in 2003’s Tour de France, and they finished in green thanks to an aggressive sprint by Baden Cooke in the final stage.
Although the cycling world often seems to be dominated by men, Lapierre supported a female triathlon team for many years. The performances of Audrey Cleau were exceptional in 2003, which included a second place finish at the long distance World Championships and a victory at the famous Nice Triathlon. As for Sabrina Enaux who became the French XC Marathon champion.
In the 2004 downhill season, Yoann Barelli won the French champion title in Elite.
2005 saw the introduction of several innovations, including the new X-Control Evo2 with the improved FPS2 rear suspension system.
A NEW CYCLE, OPEN TO THE WORLD
In 2006, Lapierre celebrated its 60th birthday with the launch of a folding mountain bike called Passport.
Nicolas Vouilloz, French Rally champion, returned to competitive MTB and won the Alpe d’Huez Megavalanche.
Lapierre introduced their latest advancement in rear suspension in 2007, the OST suspension platform, especially tailored to long-travel bikes. Three mountain bikes use this technology, the Zesty, Spicy and Froggy. The goal of OST was to create the ultimate all-mountain bike with the perfect lightweight blend of versatility, performance, and optimized geometries, for the best possible performance.
Lapierre pushed even further its export activities. Its products were now distributed in most European countries as well as in North America and Asia. Lapierre had become an international brand.
In France Lapierre won the “mountain bike of the year” award (by French magazine Vélo Vert) for its X-Control 710, the “road bike of the year” (by French magazine Le Cycle) for its X-Lite Webseries model, and also won the “Brand Revelation of the year” award in Spain.
The Lapierre team still remained at the heart of the brand strategy. Nicolas Vouilloz, the winner of the French national rally championships, added some more victories in enduro and downhill races to his list of achievements.
Cédric Ravanel, a cross country rider, proved he was one the best international riders by finishing in the top 3 during a World Cup race and finishing 6th overall.
In 2009, Lapierre, who produced a mere 6,000 bikes per year 50 years ago, now produces more than 90,000 bikes a year at their three French production sites. Dijon, the city where it all started, still remains the heart of technological development.
The Scot Danny Hart, who had joined the Team Lapierre Saab Salomon in 2008 next to David Vasquez and Greg Doucende, won the DH Junior World Cup, the Bronze Medal during the DH World Championships and finished 2nd at the English DH championship.
In 2010, Alexis Vuillermoz of Team Lapierre International became the U23 XC french champion.
PERFORMANCE AND TECHNOLOGY
In Dalby Forest during 2011, Lapierre became the first brand to win a World Cup on a 29er bike thanks to Pauline Ferrand-Prevot on the Lapierre ProRace 29. She went on to win four rounds of the World Cup in a row.
Lapierre also presented OST+, the evolution of its OST suspension system: new kinematics with an improved curve ratio for greater sensitivity and better pedaling efficiency.
That same year, Nicolas Vouilloz , the 10-times downhill world champion, joined the Lapierre R&D department. He worked with the engineers and product managers in the development of new Lapierre models, while still taking part in some Enduro competitions.
On the road side, the brand celebrated 10 years of partnership with the FDJ.fr professional team.
In 2012, after 5 years of development, the first electronically driven rear shock was produced by Lapierre’s R&D department in conjunction with RockShox.
In competition, Lapierre took its first DH World Champion title, with Loic Bruni, who won both the Junior World Cup and Junior World Championships with his Lapierre DH.
Lapierre launched their Overvolt concept in 2013 with two electric mountain bikes. The Overvolt range continued to develop over the following years, opening up mountain biking to more people.
In competition, Team Lapierre Gravity Republic climbed onto many DH World Cup podiums. The team included Loris Vergier (Junior World Cup winner), Emmeline Ragot (2nd in the Elite Womens’ World Cup), Sam Blenkinsop (5th in the Elite Mens’ World Cup and 4th in the World Championships) and Loic Bruni (4th in the Elite Mens’ World Cup).
Nicolas Vouilloz also won the Enduro World Series stage in Val d’Allos.
In 2014, Team Lapierre Gravity Republic finished the season as the top team in the UCI “Gravity” rankings, with Loic Bruni, Sam Blenkinsop, Emmeline Ragot & Loris Vergier. Emmeline Ragot took her new Lapierre DH to win two rounds of the World Cup, and Loris Vergier dominated the juniors, taking both the World Champion title and the overall victory in the World Cup
Lapierre also extended their à la carte offering by adding some MTB models to the online configurator.
2015 marked an important change in Lapierre’s strategy. Having already well anticipated the rise of e-bikes, Lapierre further improved the Overvolt range with better performing e-bikes, and further models adapted to different usages: from long travel MTBs, to road bikes, to urban commuters. The Overvolt Brigade was also launched. Claude Vergier & Jean-Pierre Bruni, two renowned racers, took part in the numerous e-bike races springing up across France.
Team Lapierre Gravity Republic mounted several podiums in the DH World Cup, and finished the season on an incredible high, with Loic Bruni taking the World Championship DH win.
The Enduro team were also busy! Nicolas Vouilloz finished 5th in the overall EWS classification and Adrien Dailly, in his first season with Lapierre, won the U21s.
As well as the numerous developments for e-bikes, other notable innovations were launched in 2015, such as TDT (Trap Door Technology) on the new Xelius SL.
In recent years, they have continued their work with the FDJ and Nicolas Vouilloz is a regular at the office assisting with the design and manufacturing of the bikes.
They have won many awards and accolaides, including 2016 Eurobike Award for Overvolt Carbon and the 2018 design and innovation awards for PRORACE 929 SAT Ultimate and Lapierre Overvolt AM 700i.
We continue to see amazing performances from Adrien Dailly at Enduro World Series! The Lapierre pilot recently won his second U21 world championship title in a row!
After over 70 years in the bike business, they are constantly moving forward, innovating, and developing our products to offer you a better ride. At Lapierre, numerous new projects are already underway to keep their place as a leader. They haven’t finished surprising you!